Traffic: funnel, landing pages and friction

See where your visits come from, how many buy, and where people struggle on the site.

1. Open Traffic. Visits to purchase shows the funnel from visits to added to cart, to started checkout, to bought.
2. Switch views above the table: Channel and device, By channel, By device, or Landing pages.
3. If Microsoft Clarity is connected, Site friction shows dead clicks, rage clicks, quick backs and errors for every 100 visits, by page.

Rage clicks are people tapping something on your site that does nothing.