Ads: platforms, columns, creatives and breakdowns

See every ad platform together, or one at a time, down to a single ad.

1. Open Ads. Use the platform chips (All, Meta, Google, TikTok) to pick one platform or see them all.
2. The table starts By campaign. Tap a row to drill into its ad sets, then its ads.
3. Across the top of the table, switch views: By campaign, Creatives, By day of week, By country, By where it showed, By age, By gender, By age and gender, and for Google Ads, Search terms and Shopping.
4. On Creatives, press Active only to hide paused ones.
5. Press Columns to choose which columns show: Spend, Platform claims, Purchases, Sales per £1 (Meta says), Profit before loans, Cost per purchase, Cost per 1,000 seen, Tapped it, Cost per tap, Sales from its links, Profit per £1, and Verdict.
6. Tap any row with an arrow to see its own spend and sales chart.

Hook rate and Hold rate on Creatives are Meta's own video numbers: who watched the first part, and who stayed to the end.

Press Download CSV to save the table you are looking at.